One of the first challenges festival organizers had was how to brand the Highlands Festival at Waterloo in such a way that captures all of its facets: a celebration of New Jersey music, art, culture, history, food and natural resources.
We held a logo contest and were extremely pleased with all of the entries. One, however, by Kimberly Meistrell, captured the essence of the festival:
Kimberly Meistrell is from Lebanon Township, New Jersey. She is currently a student at the Maryland Institute College of Art majoring in Graphic Design and minoring in Sustainability and Social Practices. For more work, visit www.behance.net/KimberlyMeistrell.